Your child wants to go to university, but it's all just SO confusing!  

There are things to decide and forms to complete, and that's on top of getting ready for their exams.  

(Oh, and demand is so high that just 'getting good grades' alone isn't enough any more.) 

Here's what's inside:


A step-by-step guide to writing their personal statement, one paragraph at a time.

(Complete with tips and examples)

How to win at UCAS...

Parent Guide to Post-16

Our pdf guide to choosing a university, including...

- Campus vs non-campus

- How the points system works

- The pros and cons of picking a university that's close to home

- Making the most of university visits

- Budgeting and loans

Make sure they know the essentials before they're let loose with their student loan... 


- Credit Cards 

- Understanding payslips

- Credit Scores

- Payday loans (and why they're a BAD idea)

 - Savings 

- Student Loans 

- Budgeting


Can't thank you enough for getting her moving!  I was starting to despair she would ever get it done!!


Hi Paul, 

I wanted to let you know that I now have received all five offers from each of the universities that I applied for. 

I must say a huge, huge thank you for all your help - I really couldn't have done it without you.

Ava, 18

She really didn't get much advice from her college, so you guiding her through it all made a huge difference.  

She got her first choice offer back today and the relief/happiness is pretty clear to see.


Don't leave it too late... 

Our top tips for navigating university finance.

What if...?

We'll talk you through Results Day, so you'll know how to handle any situation.

- UCAS Track

- Offers

- Clearing

- Deferring

It's like the university application process is a game, but nobody will tell you the rules.

You're worried that, if you don't start now, you'll be 3 moves behind the other 'players'. 

No relevant work experience for their Personal Statement?  Go back 5 spaces.

Not checked the grade requirements for the course they're applying to?  Miss your next turn.

Didn't fill out the student accommodation forms in time?  You'll be sleeping in the library.   With the candlestick. (Hiding from Professor Plum.)

You'll probably find that school / college put on an information evening.

Trouble is, you'll find you have a LOT of questions along the way, and unless you can memorise the entire presentation first time, or predict the future, you'll probably be missing some of the answers. 

How many universities should we visit?

What sort of questions should we ask about the courses?

How do UCAS points work?

What happens on Results Day?

You're going to want a place to find those answers. 

Our two boys got their A-level results in 2020.  

The year of 'The Algorithm'.  

I still vividly remember pacing a groove in the tiles, waiting for my phone to ring. 

They were at home, frantically hitting the refresh button on UCAS Track to see if they'd got their offers.  

UCAS Track opens before they can get their results from school, so we had no idea how they'd done, and it kept crashing under the weight of all the A-level students in the country desperately trying to get in at once. 

Turned out, the algorithm had adjusted their grades down.  Considerably.  From A's to C's.  For more than one subject. 

By the time it had all got sorted out a week later, Dan had lost his first choice university place because they were full.  

Luke was luckier, but it was one of the most stressful weeks of our lives.

We had an advantage. 

 I spent 16 years as lead UCAS tutor at my school, and so when it came to the process, I knew what to expect.  

We avoided all the usual pitfalls and stresses. (We just couldn't have predicted a pandemic!)

I've read hundreds of Personal Statements, and helped countless students turn their terrible first draft into a final version that got them offers from every university they applied to.

The solution is simple 

You need a clear idea of what happens when. 

You need advice on how to make the important decisions about courses and universities.


You narrow it down to the top 5 and fill in the application forms.

You write a Personal Statement that shows off why your child is someone they want on their course.

After that, it's just a case of waiting for the offers to come in. 

You can get started on the whole process just as soon as you've decided which course.   

There's no need to wait for Y13 - in fact, it's MUCH better to get it all done and out of the way before Y13 starts!

We've come up with a way that will let you sail through the whole application process without any of the stress, by having all the answers you need in one place.

It's called....


School start to focus on UCAS applications mostly during Y13.

Trouble is, that's the busiest year for students, who are trying to focus on the final year of their courses.  

You're also dependent on having a form tutor who is experienced in helping students craft the very best Personal Statement, which isn't always the case.  (It's a bit like applying for a job - you can be overqualified, but if your covering letter is rubbish, you're not going to get the job...)

The sooner you start, the better. 

Things like work experience can make a huge difference to a personal statement.  The summer holidays are a great time to do it!


Buy it now for just £129

If you're happy with the rest of the process, and just want Personal Statement support, we offer a one-to-one service where Paul will guide your child from a blank page, all the way through to the final draft.  Click here to buy.